The Big 3 social networks—Facebook, Twitter, and Instagram—are massive and horizontal: everyone goes to the same place. So should entrepreneurs attempt to steal away a chunk of that market or rip it apart and go vertical? An a16z consumer team Slack debate.

Read more at a16z with Jeff Jordan, Connie Chan, Andrew Chen, D'Arcy Coolican, Jonathan Lai, Bennett Carroccio, and Anne Lee Skates